So how are you different … and how do you know your competitor is not saying the same things? The first step in getting people to buy from you is to differentiate yourself from the crowd. In this exciting lesson, you’ll learn how to differentiate whatever you are offering and then leverage those differences to create a competitive advantage over the competition. It’s time to stand out from the crowd and this lesson will show you exactly how to do that.
Topics in this lesson
- The real purpose of having a USP
- Recognize and emphasize true differentiation
- Define a Unique Selling Proposition in a way that will appeal to your best prospects
- Develop and implement your Unique Selling Proposition to drive sales
- And much more