Make sure you are in front of the “right” people at the “right” time in the “right” place! The importance of marketing boils down to this – you can have the greatest product or service in the world but if nobody knows about it … or if only the wrong people know about it … you aren’t going to make any sales. In this powerful lesson, you’ll learn how to identify and appeal to your very best prospects – that is the ones most likely to pull out their wallets and buy from you.
Topics in this lesson
- Learn the inverted Marketing Hierarchy Pyramid
- Become a master at strategic marketing (Identifying Who – What – Why)
- The real importance of having a marketing plan
- The difference between feature, benefit and value and how to position your product or service in the marketplace for maximum sales
- Develop and implement your very own Marketing Acceleration Plan to gain market share